As generative AI (gen AI) transitions to production systems in 2024, early adopters are reaping rewards like accelerated productivity and customer experiences. Organizations must build customized gen AI models and applications aligning with their use cases and culture. Robust data strategies incorporating ingestion, storage, processing, and governance are critical, requiring architectural best practices for performance, reliability, and cost-effectiveness. Businesses are also involving business users in the build and development process through low-code no-code tools, unlocking gen AI's power. By embracing these best practices, companies can realize gen AI's full, scalable potential, driving tangible business value.

Generative AI is reinventing work, creating major competitive advantages for early movers. The biggest question is how quickly your organization can find breakthroughs to create value for your business. This talk explores ways to use Amazon Q Business, Amazon QuickSight, AWS App Studio, and other tools to bring generative AI–powered assistance to business users, helping them discover information, analyze it for insights, create content from those insights, and take action to do their jobs. This talk also includes both demos of new capabilities and a panel discussion from Accenture, Asana, and Nasdaq, who have implemented Amazon Q Business in a variety of use cases.

The boundaries between data analytics and AI are blurring as data workers’ behaviors evolve and previously distinct data roles and use cases converge. Getting to near real-time, trustworthy insights has become paramount, so data workers are seeking seamless collaboration and interoperability across tools and data sources. In this talk, join Sirish Chandrasekaran, Vice President for Amazon Redshift at AWS, and Rick Sears, Director for Data Processing & Governance at AWS, to envision a future with AWS where your data workers can effortlessly move between analyzing historical patterns, predicting future scenarios, and automating decision flows at scale, breaking through disparate tools and siloed workflows.

This talk explores how advanced architectural breakthroughs and generative AI are revolutionizing application design. Learn how to modernize applications using cutting-edge tools and techniques, develop a modern data strategy, and navigate the rapidly evolving cloud landscape. Explore the innovative ways AWS customers are building applications in the cloud, and discover best practices to help you navigate the rapidly changing architectural landscape.

As technology evolves rapidly, business and IT leaders continue to ask: How do we operate at lower cost, improve efficiency, and enhance security and compliance posture while exceeding customer expectations? At AWS, we want to help every customer benefit from transforming their IT operations. Join this talk to learn how you can transform your IT operations to be more agile, resilient, efficient, and secure; make operations more intelligent to eliminate repetitive tasks; and get deeper insight for better decision-making. See a demo of the latest innovations, and explore impactful customer stories.

AWS offers the most comprehensive set of capabilities, continually innovating across our infrastructure and services so you can build, run, and scale applications in the cloud, on premises, and at the edge. Join Anthony Liguori, VP & Distinguished Engineer of AWS Compute & Networking, to learn how AWS innovations are transforming the computing landscape. Anthony highlights the latest instance, containers, and serverless technology innovations.

Join G2 Krishnamoorthy, VP of AWS Databases, and Jeff Carter, VP at AWS, as they share our data vision and innovation agenda to help customers modernize their applications to enable generative AI–enabled experiences for innovative user experiences. Learn how AWS databases are making it easier to integrate and manage your data, build highly available and resilient applications for your most mission-critical workloads, and seamlessly take advantage of generative AI advancements. Hear from Eric Peters of NFL Media, Dr. Céline Laurent-Winter of BMW, and Sanjay Nair of United Airlines about the solutions they built using AWS databases as their foundation.

CTOs and CDOs must adapt their data strategies to manage both the explosive growth of data and its mission-critical usage to drive application experiences that span personalized user experiences, petabyte-scale business analytics, and real-time AI inference in applications in every industry. To keep pace and optimize for the business, leaders must balance governance with flexibility and scale by separating data growth from data usage using emerging patterns like data semantic layering. In this talk, discover how AWS customers manage data growth and usage at exabyte scale, and explore AWS capabilities to evolve your data strategy for this rapidly changing landscape.

Software development is undergoing a huge shift driven by generative AI, which is transforming how developers work, what they build, and who can become a developer. AWS empowers developers to fearlessly embrace this evolution, integrating cutting-edge yet responsible generative AI agents across the development lifecycle. In this talk, explore real-world use cases that accelerate legacy modernization, elevate cloud-native innovation, and unlock remarkable results. Gain insights into the pragmatic approach by AWS that fuels creativity and customer impact. Generative AI agents are redefining software development, opening new frontiers for innovation, and democratizing access to coding for diverse creators, shaping technology’s future.

Learn how financial services companies are working with AWS to harness new technologies to move their businesses—and the broader industry—in bold new directions. Hear directly from industry leaders who are using AWS infrastructure and services to convert big ideas into action. These leaders are differentiating their brands by completely rethinking established industry offerings, building products that anticipate customer needs, and evolving business models to access untapped markets. Discover how cutting-edge tools and capabilities are helping financial institutions personalize the customer experience at scale, improve business decision-making, and make it easier for consumers to realize their financial goals.

Generative AI promises to revolutionize customer interactions, ushering in a new era of automation, cost efficiencies, and responsiveness. However, realizing this transformative potential requires a holistic approach that harmonizes people, processes, and technology. Through customer success stories and demonstrations of the latest AWS innovations, gain insights into operationalizing generative AI for customer service from the Vice President of Amazon Connect, Pasquale DeMaio. Whether you’re just starting your journey or well on your way, leave this talk with the knowledge and tools to unlock the transformative power of AI for customer interactions, the agent experience, and more.

Healthcare and life sciences are harnessing the power of generative AI to unlock new possibilities for drug discovery, clinical trials, and patient care. In this talk, explore how leading healthcare and life sciences organizations are successfully integrating generative AI throughout their organizations to deliver real business value. Explore how these organizations are building enterprise-wide data strategies and data systems to break down internal data silos and fuel their data and generative AI initiatives. Gain insights and best practices for successfully operationalizing and scaling generative AI from pilot projects to production deployments across the health continuum.

The entertainment industry is undergoing a seismic shift, driven by changing audience preferences and new technologies. Organizations are innovating with AWS to captivate audiences through video, gaming, music, and film. Generational preferences for user-generated content and livestreaming have accelerated this evolution, with gaming emerging as a dominant force. Additionally, generative AI is revolutionizing the industry, enabling innovation in advertising, content monetization, and experiences. As consumers demand more interactive experiences, traditional companies are diversifying and exploring new partnerships. Attend this talk to gain insights into the latest trends and learn how industry leaders are using cloud technologies to enhance engagement and monetization.

Many organizations struggle with getting value out of existing applications and the data locked in them. This talk explores how AWS is simplifying the most complex migration and modernization tasks to accelerate transformation of legacy systems and unlock cloud innovation. Learn about breakthrough AWS services that will change the way you discover, plan, and execute migration and modernization opportunities across teams to upgrade, replatform, and refactor applications to modern architectures. Discover ways to efficiently move and improve your mission-critical applications and data in the cloud to reduce operational costs and licensing fees, accelerate innovation, and mitigate the risks in delayed maintenance of legacy codebases.

From the very beginning, the AWS network has been the foundation for how AWS delivers on the promise of cloud computing. In this talk, Colm MacCarthaigh, VP and Distinguished Engineer of AWS Compute and Networking Services, looks at the history of AWS networking and how its growth and innovation continues to this day—helping unleash your creativity and make leaps forward in what’s possible. With a combination of real-world examples and looks behind the scenes, Colm dives into the latest innovations in AWS core networking infrastructure, VPC networking, and data center networking for AI/ML, security, and global connectivity.

Get insights from WW Director Chris Betz on how you can capitalize on transformative security innovations from AWS to move fast and stay secure. Learn how AWS empowers organizations to confidently integrate and automate security into their products, services, and processes so security teams can focus their time on work that brings the highest value to the business. Hear how AWS applies its experience, knowledge, and best practices to remove the undifferentiated heavy lifting of security. Chris also shares how AWS is helping to make the internet more secure by scaling security innovation and investing in the security community.

AWS storage services serve as the cornerstone for data-driven innovation, providing the essential building blocks for modern enterprises. In this talk, explore how the fundamental attributes of AWS storage services—high durability, availability, scalability, and price performance—empower organizations to excel in virtually any workload scenario. From powering cutting-edge AI/ML initiatives to enabling real-time analytics and supporting business-critical applications, AWS storage services deliver the agility and resilience needed in today’s fast-paced digital landscape. Discover how businesses use these capabilities to accelerate insights, drive business growth, and fuel transformative innovations across diverse industries and use cases.