Become a sponsor

The re:Invent sponsorship program provides AWS Partners and customers the opportunity to connect with a qualified and engaged audience to create new sales opportunities, build brand awareness, and accelerate your AWS business.

Become a sponsor

ABOUT RE:INVENT

Be front and center with our global cloud community

Amazon Web Services (AWS) re:Invent returns to Las Vegas for five days of exciting announcements, thousands of learning opportunities, an experiential Expo hall featuring hundreds of AWS Partners, and exciting evening events including our week-ending re:Play party.

This year, re:Invent will host 50K attendees seeking solutions, content, and hands-on learning opportunities from AWS and our Partners.

320+sponsorship opportunities

4keynotes livestreamed

500Ksquare feet of Expo space

200+sponsored speaking opportunities

260+add-on opportunities

AUDIENCE

Connect with a
global audience
*Please note that statistics are based on 2021 re:Invent attendance

Region

(in person)

North America 65%
Global 19%
Europe: 11%
Asia Pacific 5%

AWS Usage

68% run multiple workloads on AWS
10.5% run dev/tests on AWS
8.4% do not use AWS today
8.1% experimenting/evaluating
5% other

Top Job Roles

IT executive
IT professional and technical manager
Developer/engineer
Business executive
Sales and marketing

Top Industries

Software & internet
Financial & professional services
Healthcare & government
Computers, electronics, & telecommunication

Top Company Types

Enterprise
Small-medium business
Startup

PACKAGES

Sponsorship packages designed to drive your business forward

Our sponsorship packages drive ROI through lead generation and pipeline growth, brand awareness, thought leadership opportunities, and more. Review the options and pricing below to find the package best suited to your business needs.

Emerald

SOLD OUT
- Thought Leadership
  Three (3) 60-minute dedicated breakout sessions
  
  Speaking sessions recorded and added on virtual sponsor page
  
  Leads of opt-in attendees and virtual viewers
- Meeting Space
  One (1) Venetian level 1 meeting room for four (4) days
  
  Option to trade Venetian level 1 meeting room for a 20’ x 20’ meeting room on the Expo floor for four (4) days
  
  Choice of Restaurant buyout approval for four (4) days at Venetian | Palazzo or opportunity to purchase a hospitality/parlor suite meeting room for four (4) days
- Activation & Lead Generation
  40’ x 40’ custom booth space in the Expo hall with multi-story build opportunity
  
  5’ x 5’ kiosk in a secondary location for two (2) days (Public Sector or Marketplace)
  
  Hanging banner within Expo hall
  
  Priority booth selection
  
  Five (5) lead scanning devices
  
  Leads of opt-in attendees onsite
- Virtual Platform
  Dedicated sponsor page on virtual re:Invent platform
  
  Up to three (3) marketing assets placed on page
  
  One (1) homepage banner ad placement
  
  One (1) banner ad placement
  
  One (1) pre-roll video placed ahead of sessions
- Conference Passes & Hotel Rooms
  Dedicated room block of twenty (20) rooms at the Venetian | Palazzo
  
  Seventeen (17) full conference passes
  
  Fifteen (15) booth staff passes
  
  Six (6) speaker full conference passes
  
  Opportunity to purchase additional full conference passes at a discount (while supplies last)
  
  Three (3) Executive Summit passes
  
  Opportunity to purchase additional booth staff passes (up to 15)
- Brand Promotion
  Custom video ad in breakout session loop
  
  Digital billboard custom video ad in Expo hall
  
  Venetian | Palazzo elevator bank ad
  
  Event website and mobile app recognition
  
  Advanced access to registered company and press outlet lists
  
  Access to Premium Add-on sponsorships
Diamond

SOLD OUT
- Thought Leadership
  Two (2) 60-minute dedicated breakout sessions
  
  Speaking sessions recorded and added on virtual sponsor page
  
  Leads of opt-in attendees and virtual viewers
- Meeting Space
  Choice of one (1) Venetian level 1 meeting room for two (2) days or a 10’ x 10’ meeting room on the Expo floor for four (4) days
  
  One (1) hospitality/parlor suite meeting room for four (4) days
- Activation & Lead Generation
  30’ x 30’ custom booth space in the Expo hall with multi-story build opportunity
  
  Premium turnkey booth options available
  
  $5,000 T3 Expo credit towards a semi-custom booth rental
  
  Hanging banner within Expo hall
  
  Four (4) lead scanning devices
  
  Leads of opt-in attendees onsite
  
  Opportunity to purchase a 5’ x 5’ kiosk in a secondary location (Public Sector or Marketplace) as an add-on
- Virtual Platform
  Dedicated sponsor page on virtual re:Invent platform
  
  Up to three (3) marketing assets placed on page
  
  One (1) banner ad placement
  
  One (1) banner ad placed on session pages
- Conference Passes & Hotel Rooms
  Dedicated room block of fifteen (15) rooms at the Venetian | Palazzo
  
  Thirteen (13) full conference passes
  
  Thirteen (13) booth staff passes
  
  Four (4) speaker full conference passes
  
  Opportunity to purchase additional full conference passes at a discount (while supplies last)
  
  Opportunity to purchase additional booth staff passes (up to 13)
  
  One (1) Executive Summit pass
- Brand Promotion
  Template static ad in breakout session loop
  
  Digital Billboard video ad in Expo hall
  
  Venetian | Palazzo elevator bank ad
  
  Event website and mobile app inclusion
  
  Advanced access to registered company and press outlet lists
Platinum

SOLD OUT
- Thought Leadership
  One (1) 60-minute dedicated breakout session
  
  Speaking session recorded and added on virtual sponsor page
  
  Leads of opt-in attendees and virtual viewers
- Meeting Space
  One (1) 10’ x 10’ meeting room on the Venetian Expo floor for four (4) days
  
  Opportunity to purchase a hospitality/parlor suite meeting room for four (4) days as an add-on
- Activation & Lead Generation
  20’ x 20’ custom booth space in the Expo hall
  
  Premium turnkey booth options available
  
  $4,000 T3 Expo credit towards a semi-custom booth rental
  
  Hanging banner within Expo hall
  
  Three (3) lead scanning devices
  
  Leads of opt-in attendees onsite
- Virtual Platform
  Dedicated sponsor page on virtual re:Invent platform
  
  Up to three (3) marketing assets placed on page
  
  One (1) banner ad placement
  
  One (1) pre-roll video placed ahead of sessions
- Conference Passes & Hotel Rooms
  Dedicated room block of ten (10) rooms at the Venetian | Palazzo
  
  Eleven (11) full conference passes
  
  Eleven (11) booth staff passes
  
  Two (2) speaker full conference passes
  
  Opportunity to purchase additional full conference passes at a discount (while supplies last)
  
  Opportunity to purchase additional booth staff passes (up to 11)
- Brand Promotion
  Template static ad in breakout session loop
  
  Digital billboard ad in Expo hall
  
  Event website and mobile app inclusion
  
  Advanced access to registered company and press outlet lists
  
  Opportunity to purchase a Venetian | Palazzo elevator bank ad as an add-on
Gold – Software Path

SOLD OUT
- Thought Leadership
  One (1) 15-minute Partner Theater session
  
  Speaking session recorded and added on virtual sponsor page
  
  Leads of opt-in attendees and virtual viewers
- Activation & Lead Generation
  10’ x 20’ turnkey booth includes:
  
  Two (2) 32" monitors
  One (1) reception counter with locking storage
  Two (2) demo counters
  Custom sponsor graphics
  Carpet
  Installation & dismantle
  
  Premium turnkey booth options available
  
  Two (2) lead scanning devices
  
  Leads of opt-in attendees onsite
- Meeting Space
  Opportunity to purchase a 10’ x 10’ meeting room on the Venetian Expo floor for four (4) days as an add-on
- Virtual Platform
  Dedicated sponsor page on virtual re:Invent platform
  
  Up to three (3) marketing assets placed on page
  
  One (1) banner ad placement
  
  One (1) pre-roll video placed ahead of sessions
- Conference Passes
  Nine (9) full conference passes
  
  Nine (9) booth staff passes
  
  Opportunity to purchase additional full conference passes at a discount (while supplies last)
  
  Opportunity to purchase additional booth staff passes (up to 9)
- Brand Promotion
  Event website and mobile app inclusion
  
  Advanced access to registered company and press outlet lists
  
  Opportunity to purchase a Venetian | Palazzo elevator bank ad as an add-on
Gold – Services Path

SOLD OUT
- Meeting Space
  One (1) 10’ x 10’ meeting room on the Expo floor for four (4) days
- Activation & Lead Generation
  10’ x 20’ turnkey booth includes:
  
  Two (2) 32" monitors
  
  One (1) reception counter with locking storage
  
  Two (2) demo counters
  
  Custom sponsor graphics
  
  Carpet
  
  Installation & dismantle
  
  Premium turnkey booth options available
  
  Two (2) lead scanning devices
  
  Leads of opt-in attendees onsite
- Thought Leadership
  Opportunity to purchase a 15-minute Partner Theater session as an add-on
  
  Leads of opt-in attendees and virtual viewers
- Virtual Platform
  Dedicated sponsor page on virtual re:Invent platform
  
  Up to three (3) marketing assets placed on page
  
  One (1) banner ad placement
  
  One (1) pre-roll video placed ahead of sessions
- Conference Passes
  Nine (9) full conference passes
  
  Nine (9) booth staff passes
  
  Opportunity to purchase additional full conference passes at a discount (while supplies last)
  
  Opportunity to purchase additional booth staff passes (up to 9)
- Brand Promotion
  Event website and mobile app inclusion
  
  Advanced access to registered company and press outlet lists
  
  Opportunity to purchase a Venetian | Palazzo elevator bank ad as an add-on
Bronze

SOLD OUT
- Activation & Lead Generation
  10’ x 10’ turnkey booth includes:
  
  One (1) 32" Monitor
  
  One (1) reception counter with locking storage
  
  One (1) demo counter
  
  Custom sponsor graphics
  
  Carpet
  
  Installation & dismantle
  
  Premium turnkey options available
  
  One (1) lead scanning device
  
  Leads of opt-in attendees onsite
- Brand Promotion
  Event website and mobile app inclusion
  
  Opportunity to purchase a Venetian | Palazzo elevator bank ad as an add-on
- Conference Passes
  Five (5) full conference passes
  
  Five (5) booth staff passes
  
  Opportunity to purchase additional full conference passes at a discount (while supplies last)
  
  Opportunity to purchase additional booth staff passes (up to 5)
- Thought Leadership
  Opportunity to purchase a 15-minute Partner Theater session as an add-on
- Meeting Space
  Opportunity to purchase a 10’ x 10’ meeting room on the Venetian Expo floor for four (4) days as an add-on
Showcase

SOLD OUT
- Activation & Lead Generation
  5’ x 5’ turnkey kiosk includes:
  
  One (1) 32" monitor
  
  One (1) demo counter
  
  Custom sponsor graphics
  
  Carpet
  
  Installation & dismantle
  
  One (1) lead scanning device
  
  Leads of opt-in attendees onsite
- Brand Promotion
  Event website and mobile app inclusion
  
  Opportunity to purchase a Venetian | Palazzo elevator bank ad as an add-on
- Conference Passes
  Three (3) full conference passes
  
  Three (3) booth staff passes
  
  Opportunity to purchase additional full conference passes at a discount (while supplies last)
  
  Opportunity to purchase additional booth staff passes (up to 3)
- Thought Leadership
  Opportunity to purchase a 15-minute Partner Theater session as an add-on
- Meeting Space
  Opportunity to purchase a 10’ x 10’ meeting room on the Venetian Expo floor for four (4) days as an add-on

ADD-ONS

Enhance your sponsorship

Our sponsorship add-ons provide supplementary opportunities to engage attendees beyond the Expo halls. Each add-on can deliver incremental leads and valuable promotion through thought-leadership, hands-on learning, digital extensions, evening activities, and brand awareness.

Hands-On Learning
- AWS Jams - $60,000
  
  AWS Jams are a fun and interactive event that allows individuals with different skill levels to work in teams and respond to a set of challenges within workloads running on AWS. Each Jam incorporates sponsors products and services. The remaining available Jam will focus on Data & Analytics.
- AWS Gameday - Coming soon
  
  AWS GameDay is a hands-on learning format designed to familiarize customers with AWS and our Partners to deepen their operational cloud skills through gamified simulation exercises.
- Jam Lounge - $45,000 – $65,000
  
  Provide developer attendees with hands-on learning opportunities to interact with and understand your AWS solutions. Create a mini-Jam for audiences to solve throughout the week by visiting the Jam Lounge in the Venetian Expo hall.
Thought-Leadership
- 15-Minute Partner Theater Session – SOLD OUT
  
  Engage attendees and present demos or recent customer successes through a dedicated mini content session on the Expo floor. All partner theater sessions include leads from opt-in attendees.
- AWS on Air Segment – $35,000
  
  Include your product demo or feature an interview with your SME during a livestreamed broadcast of AWS on Air. Livestreamed across 4 platforms, AWS on Air episodes reach an average 40,000 views through Twitter Live, Twitch, YouTube, and LinkedIn Live.
- theCUBE Segment – $15,000
  
  Sponsoring an interview on theCUBE is a great way to leverage the value of your investment at AWS re:Invent. theCUBE uses a unique conversational live video interview format to capture impactful and engaging conversations with your executives, customers, and thought leaders.
- GeekWire Media Sponsorship – $15,000+
  
  GeekWire is a fast-growing technology news site with strong roots in the Pacific Northwest, and a loyal audience of tech-savvy readers around the globe. GeekWire will host a landing page featuring three levels of sponsors and promoting the tagline, “Meet us at re:Invent!” Our super power? Telling your story!
- AWS Industry Session – SOLD OUT
  
  Distinguish your company as a thought leader in innovation and technology through one of our Industry session sponsorships. Industry sponsors will have the opportunity to deliver a 60-minute session within an industry track and secure a one-hour takeover within the industry lounge following the session. Sponsors will be able to host a speaker meet and greet or networking event during your industry lounge takeover. Industries include Financial Services, Healthcare & Life Sciences, Telecommunications, Public Sector, and Energy.
Brand Awareness
- Hotel Key Card – SOLD OUT
  
  Logo inclusion on key cards given to attendees checking into more than 6,000 rooms at the Venetian | Palazzo hotels.
- Conference Bag Branding – $75,000
  
  Logo inclusion on reusable shopping bag provided to attendees within the Venetian Expo halls.
- Elevator Bank Signage – $45,000
  
  Gain thousands of impressions each day with custom sponsor ads rotated through highly-visible elevator bank digital signage throughout the Venetian | Palazzo hotels.
Meeting Space
- Hospitality/Parlor Suite – SOLD OUT
  
  Host customers in your private hospitality suite at the Venetian or Palazzo Monday through Thursday of re:Invent. Available for Platinum tiers and above.
- 10’ x 10’ Expo Floor Meeting Room – SOLD OUT
  
  Turnkey meeting room option that provides a dedicated space on the Expo floor for meetings and conversations.
Evening Events & Activities
- Restaurant Buyout – Coming soon
  
  Restaurant buyouts are one of our most popular evening activities. Taking place on both Tuesday and Wednesday, there is a reception for everyone. Sponsorship of an Official Restaurant buyouts includes food and beverage, signage, and AWS promotions.
- re:Play Activity Sponsorship – Coming soon
  
  re:Play is more than just our closing party for re:Invent. It is a multi-media experience where technology and music intersect. The event takes place Thursday, December 1 at the Las Vegas Fairgrounds. Sponsorship packages will include benefits for high touch customer and attendee engagement to leave a lasting impression of your brand.

FAQs

Any questions?

Please review our detailed FAQs below. If you still have questions, please email reinvent-sponsors@support.awsevents.com and a member of our team will reply within 48 hours.

When will sales begin?

We will launch sponsorship sales beginning on May 3 to four distinct tiers of partners based on eligibility and criteria approved by AWS leadership.
What is the contract process?

Following the completion of the Request a Contract form, your contract will be sent within 72 hours via DocuSign from aws-legal-docusign@amazon.com to your Contract Signatory point of contact. Contracts must be executed within 14 days of receiving your contract.
What is the invoicing process?

Invoices are issued upon contract signature or 120 days prior to the event, based on timing. Payment is due in full 30 days prior to the start of re:Invent. Please reach out to awssponsors-invoices@amazon.com with any questions.
I have more questions – how can I reach you?

Please email us at reinvent-sponsors@support.awsevents.com and we will reply within 24 hours.

View the full prospectus

Dive deep into more details related to our re:Invent sponsorship program, audience, and sponsorship benefits.
View our full prospectus

Become a sponsor

The re:Invent sponsorship program provides AWS Partners and customers the opportunity to connect with a qualified and engaged audience to create new sales opportunities, build brand awareness, and accelerate your AWS business.

Be front and center with our global cloud community

Connect with aglobal audience*Please note that statistics are based on 2021 re:Invent attendance

Region

AWS Usage

Top Job Roles

Top Industries

Top Company Types

Sponsorship packages designed to drive your business forward

Emerald

Diamond

Platinum

Gold – Software Path

Gold – Services Path

Bronze

Showcase

Enhance your sponsorship

Hands-On Learning

Thought-Leadership

Brand Awareness

Meeting Space

Evening Events & Activities

Any questions?

When will sales begin?

What is the contract process?

What is the invoicing process?

I have more questions – how can I reach you?

View the full prospectus

Connect with a
global audience
*Please note that statistics are based on 2021 re:Invent attendance