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Become a sponsor

The re:Invent sponsorship program provides AWS Partners and customers the opportunity to connect with a qualified and engaged audience to create new sales opportunities, build brand awareness, and accelerate your AWS business.

Become a sponsor
Become a sponsor
About re:Invent
Audience
Packages
Add-ons
FAQs
Prospectus
ABOUT RE:INVENT

Be front and center with our global cloud community

Amazon Web Services (AWS) re:Invent returns to Las Vegas for five days of exciting announcements, thousands of learning opportunities, an experiential Expo hall featuring hundreds of AWS Partners, and exciting evening events including our week-ending re:Play party.

This year, re:Invent will host 50K attendees seeking solutions, content, and hands-on learning opportunities from AWS and our Partners.

320+sponsorship opportunities
4keynotes livestreamed
500Ksquare feet of Expo space
200+sponsored speaking opportunities
260+add-on opportunities
AUDIENCE

Connect with a
global audience
*Please note that statistics are based on 2021 re:Invent attendance

Region
(in person)
  • North America 65%
  • Global 19%
  • Europe: 11%
  • Asia Pacific 5%
AWS Usage
  • 68% run multiple workloads on AWS
  • 10.5% run dev/tests on AWS
  • 8.4% do not use AWS today
  • 8.1% experimenting/evaluating
  • 5% other
Top Job Roles
  • IT executive
  • IT professional and technical manager
  • Developer/engineer
  • Business executive
  • Sales and marketing
Top Industries
  • Software & internet
  • Financial & professional services
  • Healthcare & government
  • Computers, electronics, & telecommunication
Top Company Types
  • Enterprise
  • Small-medium business
  • Startup
PACKAGES

Sponsorship packages designed to drive your business forward

Our sponsorship packages drive ROI through lead generation and pipeline growth, brand awareness, thought leadership opportunities, and more. Review the options and pricing below to find the package best suited to your business needs.

  • Emerald

    SOLD OUT

    • Thought Leadership

      • Three (3) 60-minute dedicated breakout sessions
      • Speaking sessions recorded and added on virtual sponsor page
      • Leads of opt-in attendees and virtual viewers

    • Meeting Space

      • One (1) Venetian level 1 meeting room for four (4) days
      • Option to trade Venetian level 1 meeting room for a 20’ x 20’ meeting room on the Expo floor for four (4) days
      • Choice of Restaurant buyout approval for four (4) days at Venetian | Palazzo or opportunity to purchase a hospitality/parlor suite meeting room for four (4) days

    • Activation & Lead Generation

      • 40’ x 40’ custom booth space in the Expo hall with multi-story build opportunity
      • 5’ x 5’ kiosk in a secondary location for two (2) days (Public Sector or Marketplace)
      • Hanging banner within Expo hall
      • Priority booth selection
      • Five (5) lead scanning devices
      • Leads of opt-in attendees onsite

    • Virtual Platform

      • Dedicated sponsor page on virtual re:Invent platform
      • Up to three (3) marketing assets placed on page
      • One (1) homepage banner ad placement
      • One (1) banner ad placement
      • One (1) pre-roll video placed ahead of sessions
    • Conference Passes & Hotel Rooms

      • Dedicated room block of twenty (20) rooms at the Venetian | Palazzo
      • Seventeen (17) full conference passes
      • Fifteen (15) booth staff passes
      • Six (6) speaker full conference passes
      • Opportunity to purchase additional full conference passes at a discount (while supplies last)
      • Three (3) Executive Summit passes
      • Opportunity to purchase additional booth staff passes (up to 15)

    • Brand Promotion

      • Custom video ad in breakout session loop
      • Digital billboard custom video ad in Expo hall
      • Venetian | Palazzo elevator bank ad
      • Event website and mobile app recognition
      • Advanced access to registered company and press outlet lists
      • Access to Premium Add-on sponsorships

  • Diamond

    SOLD OUT

    • Thought Leadership

      • Two (2) 60-minute dedicated breakout sessions
      • Speaking sessions recorded and added on virtual sponsor page
      • Leads of opt-in attendees and virtual viewers

    • Meeting Space

      • Choice of one (1) Venetian level 1 meeting room for two (2) days or a 10’ x 10’ meeting room on the Expo floor for four (4) days
      • One (1) hospitality/parlor suite meeting room for four (4) days

    • Activation & Lead Generation

      • 30’ x 30’ custom booth space in the Expo hall with multi-story build opportunity
      • Premium turnkey booth options available
      • $5,000 T3 Expo credit towards a semi-custom booth rental
      • Hanging banner within Expo hall
      • Four (4) lead scanning devices
      • Leads of opt-in attendees onsite
      • Opportunity to purchase a 5’ x 5’ kiosk in a secondary location (Public Sector or Marketplace) as an add-on

    • Virtual Platform

      • Dedicated sponsor page on virtual re:Invent platform
      • Up to three (3) marketing assets placed on page
      • One (1) banner ad placement
      • One (1) banner ad placed on session pages

    • Conference Passes & Hotel Rooms

      • Dedicated room block of fifteen (15) rooms at the Venetian | Palazzo
      • Thirteen (13) full conference passes
      • Thirteen (13) booth staff passes
      • Four (4) speaker full conference passes
      • Opportunity to purchase additional full conference passes at a discount (while supplies last)
      • Opportunity to purchase additional booth staff passes (up to 13)
      • One (1) Executive Summit pass

    • Brand Promotion

      • Template static ad in breakout session loop
      • Digital Billboard video ad in Expo hall
      • Venetian | Palazzo elevator bank ad
      • Event website and mobile app inclusion
      • Advanced access to registered company and press outlet lists

  • Platinum

    SOLD OUT

    • Thought Leadership

      • One (1) 60-minute dedicated breakout session
      • Speaking session recorded and added on virtual sponsor page
      • Leads of opt-in attendees and virtual viewers

    • Meeting Space

      • One (1) 10’ x 10’ meeting room on the Venetian Expo floor for four (4) days
      • Opportunity to purchase a hospitality/parlor suite meeting room for four (4) days as an add-on

    • Activation & Lead Generation

      • 20’ x 20’ custom booth space in the Expo hall
      • Premium turnkey booth options available
      • $4,000 T3 Expo credit towards a semi-custom booth rental
      • Hanging banner within Expo hall
      • Three (3) lead scanning devices
      • Leads of opt-in attendees onsite

    • Virtual Platform

      • Dedicated sponsor page on virtual re:Invent platform
      • Up to three (3) marketing assets placed on page
      • One (1) banner ad placement
      • One (1) pre-roll video placed ahead of sessions

    • Conference Passes & Hotel Rooms

      • Dedicated room block of ten (10) rooms at the Venetian | Palazzo
      • Eleven (11) full conference passes
      • Eleven (11) booth staff passes
      • Two (2) speaker full conference passes
      • Opportunity to purchase additional full conference passes at a discount (while supplies last)
      • Opportunity to purchase additional booth staff passes (up to 11)

    • Brand Promotion

      • Template static ad in breakout session loop
      • Digital billboard ad in Expo hall
      • Event website and mobile app inclusion
      • Advanced access to registered company and press outlet lists
      • Opportunity to purchase a Venetian | Palazzo elevator bank ad as an add-on

  • Gold – Software Path

    SOLD OUT

    • Thought Leadership

      • One (1) 15-minute Partner Theater session
      • Speaking session recorded and added on virtual sponsor page
      • Leads of opt-in attendees and virtual viewers

    • Activation & Lead Generation

      • 10’ x 20’ turnkey booth includes:
        • Two (2) 32" monitors
        • One (1) reception counter with locking storage
        • Two (2) demo counters
        • Custom sponsor graphics
        • Carpet
        • Installation & dismantle
      • Premium turnkey booth options available
      • Two (2) lead scanning devices
      • Leads of opt-in attendees onsite

    • Meeting Space

      • Opportunity to purchase a 10’ x 10’ meeting room on the Venetian Expo floor for four (4) days as an add-on

    • Virtual Platform

      • Dedicated sponsor page on virtual re:Invent platform
      • Up to three (3) marketing assets placed on page
      • One (1) banner ad placement
      • One (1) pre-roll video placed ahead of sessions

    • Conference Passes

      • Nine (9) full conference passes
      • Nine (9) booth staff passes
      • Opportunity to purchase additional full conference passes at a discount (while supplies last)
      • Opportunity to purchase additional booth staff passes (up to 9)

    • Brand Promotion

      • Event website and mobile app inclusion
      • Advanced access to registered company and press outlet lists
      • Opportunity to purchase a Venetian | Palazzo elevator bank ad as an add-on

  • Gold – Services Path

    SOLD OUT

    • Meeting Space

      • One (1) 10’ x 10’ meeting room on the Expo floor for four (4) days

    • Activation & Lead Generation

      • 10’ x 20’ turnkey booth includes:
        • Two (2) 32" monitors
        • One (1) reception counter with locking storage
        • Two (2) demo counters
        • Custom sponsor graphics
        • Carpet
        • Installation & dismantle
      • Premium turnkey booth options available
      • Two (2) lead scanning devices
      • Leads of opt-in attendees onsite

    • Thought Leadership

      • Opportunity to purchase a 15-minute Partner Theater session as an add-on
      • Leads of opt-in attendees and virtual viewers

    • Virtual Platform

      • Dedicated sponsor page on virtual re:Invent platform
      • Up to three (3) marketing assets placed on page
      • One (1) banner ad placement
      • One (1) pre-roll video placed ahead of sessions

    • Conference Passes

      • Nine (9) full conference passes
      • Nine (9) booth staff passes
      • Opportunity to purchase additional full conference passes at a discount (while supplies last)
      • Opportunity to purchase additional booth staff passes (up to 9)

    • Brand Promotion

      • Event website and mobile app inclusion
      • Advanced access to registered company and press outlet lists
      • Opportunity to purchase a Venetian | Palazzo elevator bank ad as an add-on

  • Bronze

    SOLD OUT

    • Activation & Lead Generation

      • 10’ x 10’ turnkey booth includes:
        • One (1) 32" Monitor
        • One (1) reception counter with locking storage
        • One (1) demo counter
        • Custom sponsor graphics
        • Carpet
        • Installation & dismantle
      • Premium turnkey options available
      • One (1) lead scanning device
      • Leads of opt-in attendees onsite

    • Brand Promotion

      • Event website and mobile app inclusion
      • Opportunity to purchase a Venetian | Palazzo elevator bank ad as an add-on

    • Conference Passes

      • Five (5) full conference passes
      • Five (5) booth staff passes
      • Opportunity to purchase additional full conference passes at a discount (while supplies last)
      • Opportunity to purchase additional booth staff passes (up to 5)

    • Thought Leadership

      • Opportunity to purchase a 15-minute Partner Theater session as an add-on

    • Meeting Space

      • Opportunity to purchase a 10’ x 10’ meeting room on the Venetian Expo floor for four (4) days as an add-on

  • Showcase

    SOLD OUT

    • Activation & Lead Generation

      • 5’ x 5’ turnkey kiosk includes:
        • One (1) 32" monitor
        • One (1) demo counter
        • Custom sponsor graphics
        • Carpet
        • Installation & dismantle
      • One (1) lead scanning device
      • Leads of opt-in attendees onsite

    • Brand Promotion

      • Event website and mobile app inclusion
      • Opportunity to purchase a Venetian | Palazzo elevator bank ad as an add-on

    • Conference Passes

      • Three (3) full conference passes
      • Three (3) booth staff passes
      • Opportunity to purchase additional full conference passes at a discount (while supplies last)
      • Opportunity to purchase additional booth staff passes (up to 3)

    • Thought Leadership

      • Opportunity to purchase a 15-minute Partner Theater session as an add-on

    • Meeting Space

      • Opportunity to purchase a 10’ x 10’ meeting room on the Venetian Expo floor for four (4) days as an add-on

ADD-ONS

Enhance your sponsorship

Our sponsorship add-ons provide supplementary opportunities to engage attendees beyond the Expo halls. Each add-on can deliver incremental leads and valuable promotion through thought-leadership, hands-on learning, digital extensions, evening activities, and brand awareness.

  • Hands-On Learning

    • AWS Jams - $60,000

      AWS Jams are a fun and interactive event that allows individuals with different skill levels to work in teams and respond to a set of challenges within workloads running on AWS. Each Jam incorporates sponsors products and services. The remaining available Jam will focus on Data & Analytics.

    • AWS Gameday - Coming soon

      AWS GameDay is a hands-on learning format designed to familiarize customers with AWS and our Partners to deepen their operational cloud skills through gamified simulation exercises.

    • Jam Lounge - $45,000 – $65,000

      Provide developer attendees with hands-on learning opportunities to interact with and understand your AWS solutions. Create a mini-Jam for audiences to solve throughout the week by visiting the Jam Lounge in the Venetian Expo hall.

  • Thought-Leadership

    • 15-Minute Partner Theater Session – SOLD OUT

      Engage attendees and present demos or recent customer successes through a dedicated mini content session on the Expo floor. All partner theater sessions include leads from opt-in attendees.

    • AWS on Air Segment – $35,000

      Include your product demo or feature an interview with your SME during a livestreamed broadcast of AWS on Air. Livestreamed across 4 platforms, AWS on Air episodes reach an average 40,000 views through Twitter Live, Twitch, YouTube, and LinkedIn Live.

    • theCUBE Segment – $15,000

      Sponsoring an interview on theCUBE is a great way to leverage the value of your investment at AWS re:Invent. theCUBE uses a unique conversational live video interview format to capture impactful and engaging conversations with your executives, customers, and thought leaders.

    • GeekWire Media Sponsorship – $15,000+

      GeekWire is a fast-growing technology news site with strong roots in the Pacific Northwest, and a loyal audience of tech-savvy readers around the globe. GeekWire will host a landing page featuring three levels of sponsors and promoting the tagline, “Meet us at re:Invent!” Our super power? Telling your story!

    • AWS Industry Session – SOLD OUT

      Distinguish your company as a thought leader in innovation and technology through one of our Industry session sponsorships. Industry sponsors will have the opportunity to deliver a 60-minute session within an industry track and secure a one-hour takeover within the industry lounge following the session. Sponsors will be able to host a speaker meet and greet or networking event during your industry lounge takeover. Industries include Financial Services, Healthcare & Life Sciences, Telecommunications, Public Sector, and Energy.

  • Brand Awareness

    • Hotel Key Card – SOLD OUT

      Logo inclusion on key cards given to attendees checking into more than 6,000 rooms at the Venetian | Palazzo hotels.

    • Conference Bag Branding – $75,000

      Logo inclusion on reusable shopping bag provided to attendees within the Venetian Expo halls.

    • Elevator Bank Signage – $45,000

      Gain thousands of impressions each day with custom sponsor ads rotated through highly-visible elevator bank digital signage throughout the Venetian | Palazzo hotels.

  • Meeting Space

    • Hospitality/Parlor Suite – SOLD OUT

      Host customers in your private hospitality suite at the Venetian or Palazzo Monday through Thursday of re:Invent. Available for Platinum tiers and above.

    • 10’ x 10’ Expo Floor Meeting Room – SOLD OUT

      Turnkey meeting room option that provides a dedicated space on the Expo floor for meetings and conversations.

  • Evening Events & Activities

    • Restaurant Buyout – Coming soon

      Restaurant buyouts are one of our most popular evening activities. Taking place on both Tuesday and Wednesday, there is a reception for everyone. Sponsorship of an Official Restaurant buyouts includes food and beverage, signage, and AWS promotions.

    • re:Play Activity Sponsorship – Coming soon

      re:Play is more than just our closing party for re:Invent. It is a multi-media experience where technology and music intersect. The event takes place Thursday, December 1 at the Las Vegas Fairgrounds. Sponsorship packages will include benefits for high touch customer and attendee engagement to leave a lasting impression of your brand.

FAQs

Any questions?

Please review our detailed FAQs below. If you still have questions, please email reinvent-sponsors@support.awsevents.com and a member of our team will reply within 48 hours.

  • When will sales begin?

    We will launch sponsorship sales beginning on May 3 to four distinct tiers of partners based on eligibility and criteria approved by AWS leadership.

  • What is the contract process?

    Following the completion of the Request a Contract form, your contract will be sent within 72 hours via DocuSign from aws-legal-docusign@amazon.com to your Contract Signatory point of contact. Contracts must be executed within 14 days of receiving your contract.

  • What is the invoicing process?

    Invoices are issued upon contract signature or 120 days prior to the event, based on timing. Payment is due in full 30 days prior to the start of re:Invent. Please reach out to awssponsors-invoices@amazon.com with any questions.

  • I have more questions – how can I reach you?

    Please email us at reinvent-sponsors@support.awsevents.com and we will reply within 24 hours.

  • View the full prospectus

    Dive deep into more details related to our re:Invent sponsorship program, audience, and sponsorship benefits.

    View our full prospectus

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